Mooreland House Identity

Mooreland House is a six-story luxury condominium project located in Boston’s Back Bay. As an interdisciplinary project, the team at Hacin designed the brand identity, as well as the architectural renovation and interior spaces. The project concept was rooted in the history of the original building, celebrating its tie to masculine roots and the youthful spirit that it created. A folder, brochure, leave-behind card, marketing plans and specification documents for each residence, and website platform were produced, utilizing aesthetics of traditional elegance mixed with notes of contemporary beauty to form compositions and typography that echo the spirit of the Back Bay. Inspiration for design, color palettes, and styling were taken from gentleman’s clothing, and material dyes of the 1920s, as well as the trees and foliage of the building’s Commonwealth Avenue location. The finished brand suite further informed digital renderings of how interior spaces will appear once complete (also art directed by the design team).