Hacin Identity

After existing for three decades as Hacin + Associates, the firm's visual identity practice executed a comprehensive re-brand to coincide with the organization’s 30th anniversary and announcement of new leadership. In addition to the new name, the rebrand included the design of a new logo with increased flexibility and functionality, as well as updates to the brand’s color story, business development collateral, signage, stationery, and web design. With a wide portfolio of work with projects ranging from residential, commercial, hospitality, preservation, and more, the updated identity is agile and able to exist in a multitude of scenarios, from a commercial development proposal to a magazine advertisement to a monograph. The new brand references the previous identity while adopting an updated sensibility to take the firm into its next chapter.