Four51 Identity

Four51 Marlborough is a contemporary eight-unit luxury condominium in Boston’s historic Back Bay neighborhood. The project was Hacin's’ first collective architecture, interior design, and branding effort. The visual design took inspiration from the idea of combining a new building with modern amenities and a historic neighborhood, and the use of a Delft tile motif with its traditional blue color palette, illustrations, and patterns. With this ‘historic details, modern spin’ concept, the project included a printed book for prospective buyers, a website for marketing the property, a full signage package, and a custom-designed tile mural. Wrapping two walls of the building’s lobby, the mural image is a historic Boston lithograph, and its contemporary pixelated tile aesthetic was meant as a 21st century nod to the traditional use of these blue and white tiles to line the entrances and hearths of homes in the Back Bay. Creative services for the identity of Four51 Marlborough comprised conceptual research, creative direction, visual design, photography, copywriting, web design, environmental graphics, and working with renderers to produce high quality images of the building and its interiors. See the partnering page for more on the architecture and interior design.